As founding product designer, I worked closely with c-suite and operations, investors, and our end users to plan and design our customer-facing MVP.
This case study highlights a specific initiative – a strategic business pivot that introduced a new pricing model and overhauled the homeowner onboarding flow.
By refining the entire sign-up and subscription process, I streamlined the user journey, reducing the average membership conversion time by 54% and increasing the potential of customer retention by 45%.