Streamlining outdoor management for homeowners
Lawnstack is the all-in-one outdoor care platform for homeowners. Our smart scheduling system pairs homeowners with the right service providers for their property needs.
Why do we care about this space?
01.
Booking lawn care is time-consuming
To hire just one service provider, homeowners need to extensive research, vetting, and scheduling, which can last days/weeks.
02.
Homeowners are bombarded with aggressive lead generation
In many platforms, even requesting a quote might lead to homeowners getting constant calls from providers that are low-quality.
OUR V0 APPROACH
With summer approaching, we leveraged initial market research to rapidly prototype an on-demand marketplace.
Fair, algorithm-based pricing
Homeowners receive accurate, data-driven quotes upfront, ensuring fair payouts for service providers.
Efficient job routing
Incoming requests are automatically assigned to the best available provider, reducing delays
Optimized matching
LawnStack ensures the right provider is paired with the right job based on expertise, location, and homeowner preferences.
83% of testers found it too cumbersome to use again.
...made it too difficult to post jobs.
Our request-based system slowed homeowners down
13 minutes spent posting for a single job to our marketplace (average)
Our 'fair' algorithm required extensive input to work
60% of time was spent on checking (and double-checking) home and yard details
How setbacks revealed insights
Instead of blindly iterating on our existing designs, we took a step back to better align with homeowner realities. To truly understand their frustrations and routines, we went beyond market research and spoke to homeowners directly in the central New Jersey region.
Outdoor expertise
Do homeowners know their own yard well enough to know its needs?
Contracting and discovery
What do homeowners consider when choosing the right provider to attend to their needs?
Values considered when hiring
What keeps a contract with a service provider retained and renewed?
Image 1: Our door-to-door research!
Image 2 - 4: Excerpts from our interview with homeowners
Homeowners struggle to assess their own outdoor care needs
Most homeowners lack crucial knowledge that not only impairs their understanding of needs, but also leads to uncertainty when selecting services.
Our MVP relied on too much input from homeowners.
Homeowners value a low barrier to entry when seeking contractors
Starting the process of hiring a contractor should feel effortless. They need a frictionless way to start without too much time and effort.
Our MVP did not convey the proper guidance to help users understand pricing or service
Consistent and personalized service nurtures longlasting contracts.
Beyond pricing and convenience, homeowners value a structured, dependable experience where they can expect the same high-quality service.
Our original service model was depersonalized and gig-based (a lá Uber)
As a designer, HMW...
01
Foster trust and consistency during the service provider discovery process?
02
Simplify homeowner onboarding to eliminate confusion around outdoor care?
Pivoting the business model
By taking a step towards a subscription-based model, Lawnstack is setting the stage for both user experience and business improvements.
Let's discuss this pivot further
