An overview of mockups for Lawnstack's onboarding process for its new MVP
Designing a frictionless membership flow for the outdoor care industry
Q4 2024
Product Designer
Interaction Design, Visual Design, Product Strategy
1 Product Designer,
1 PM


As founding product designer, I worked closely with c-suite and operations, investors, and our end users to plan and design our customer-facing MVP.

This case study highlights a specific initiative – a strategic business pivot that introduced a new pricing model and overhauled the homeowner onboarding flow.

By refining the entire sign-up and subscription process, I streamlined the user journey, reducing the average membership conversion time by 54% and increasing the potential of customer retention by 45%.
A case study is underway, but...
I'm always free to chat about it.